By Robert W. Bly
During my nearly a quarter century as a copywriter and marketing consultant, I have observed that business owners and managers fall into one of four categories as far as their competence and skill in marketing is concerned.
By recognizing which category you are in and taking the action steps recommended below, you can […]
By MaryEllen Tribby
You know me; I preach all the time about how most working moms put themselves last on the priority list and not only how wrong this is but also how detrimental it is to their well-being.
They take care of their kids, their spouses, their bosses, their […]
By Brian Edmondson
The other day I was sitting at a busy Starbucks store, pounding away on my keyboard. And a dad walked in with his little boy in tow. I didn’t notice them at first. But that changed quickly. The little boy started talking… loudly.
Spying the Christmas candy stacked on the table […]
By Todd Brown
How do I know what things to say and in what order to say them in my marketing funnel?
It’s a question I’m asked at least once a week.
And, while I can’t give you specifics, since each niche, market, product, service, etc., is different, I can tell you a simple way to think about […]
By MaryEllen Tribby
You know me. I am all about living the blended lifestyle.
Which means very often, while I am out either shopping or dining with my family, great marketing ideas find me.
That’s exactly what happened to me the last couple of weeks.
First, I was doing my daily shopping at Whole Foods. Now before I […]
By MaryEllen Tribby
Plain and simple.
The reason, I have been successful in so many different niches in the online word, specifically in the Inbox Magazine world is because I know my competitors. And I know them inside and out.
I subscribe to them and keep tabs on just about everything they do.
One of the fastest, easiest and […]
By MaryEllen Tribby
I have loved baseball since I was a little girl. My dad took me to my very first Yankee game when I was six years old and oh boy I was hooked!
Over the years I have had my favorite Yankees. Jeter has been the man for the last several years.
Yet of all the […]
By MaryEllen Tribby
“When the going gets tough, the tough get going” is a motto your more resilient and clever CEO’s and marketing professionals adopt while their meek counterparts tend to bury their heads in the sand during these tough economic times.
Yes, times are still tough, and people are still scared regardless of their current income […]
By MaryEllen Tribby
While cleaning out Mikaela’s closet with her this past weekend, we came across several pairs of shoes that no longer fit her ever-growing feet.
I was so touched when she said, “Mom, do you remember the day we went shopping for these?” as she picked up her red TOMS.
Of course I did. So much […]
By Ryan Lee
Lately, a lot of people in Internet marketing world have been using the term, “Tripwire” – and I think it’s disturbing.
A “tripwire” is basically a low-cost product someone buys and then, offered more products as upsells. It’s a way to get a prospect buying with a low-friction offer. And you get them into […]
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