What Harry Potter Can Teach You About Writing Great Copy

By Bob Bly

harrypotter_with wandJ.K. Rowling, author of the best-selling Harry Potter book series, is the richest woman in Britain. With a net worth of more than a billion dollars, she has more money than the queen!

Hard at work on the seventh and final installment of the […]

Make Me An Offer I Can’t Refuse

By MaryEllen Tribby

“Why are you so upset?” my husband asked.

“Because this woman has been online and in the marketing world for two years and she is teaching people things that are incorrect,” I replied. “It drives me crazy!”

Yes, I will admit it – it makes me freaking nuts when I see this kind of irresponsibility. […]

5 Steps to Getting Noticed Online (and Selling a Lot More Stuff)

By Brian Edmondson

The other day I was sitting at a busy Starbucks store, pounding away on my keyboard. And a dad walked in with his little boy in tow.  I didn’t notice them at first. But that changed quickly. The little boy started talking… loudly.

Spying the Christmas candy stacked on the table […]