What’s Working in E-Mail Marketing?

By Robert W. Bly

We hear how e-mail is becoming obsolete and social networking is morphing into the medium of choice for online communication. But in the business-to-business community, it hasn’t happened yet. Seventy one percent of B2B firms use e-mail marketing. […]

By |Monday, January 14, 2019|Categories: How-To, Issues, Marketing|Tags: , , | Comments

4 Ways To Boost Open Rates In Your Email Sequences

By Stephen Esketzis, Clickfunnels

Email is not dead.

Sure, there are many new ways to market to your customers. Marketers are always on the lookout for fresh ideas to connect to their market. But there is something about emails that charms consumers into converting. Email marketing may be one of the oldest strategies known to digital […]

By |Monday, January 7, 2019|Categories: Business, How-To, Issues, Marketing|Tags: , , , | Comments

Sell More When You Attract the Right Subscribers

 

Before you can use email marketing to build relationships with prospects, you must begin by building your community properly. That starts with attracting the right people to become subscribers.

If you cast your net too wide, you’ll get a lot of uninterested and unresponsive people on your list. Instead you want […]

By |Monday, July 30, 2018|Categories: Business, How-To, Issues, Marketing|Tags: , , , | Comments

The “Dough” Is Not in “The List”

By MaryEllen Tribby

Email marketing is essential for every online business, regardless of the niche or category.

In fact, it is my favorite channel for marketing online. One you should use to experience real and lasting success with your business.

But I don’t believe “The money is in the list.”

I believe “The money is in the community,” a […]

Subject Lines: The More Thoughtful, The More Rewards

By MaryEllen Tribby

In the last couple of weeks not only did I not read hundreds and hundreds of emails that were sent to my inbox, I actually took the time to opt out from the sender.

Why?

The subject line!

That’s right the subject lines were so bad, insulting or vague that I simply had enough. My thought, […]

By |Monday, August 3, 2015|Categories: How-To, Issues, Marketing|Tags: , , , , , , | Comments

Long Live the Big, Rich King

By MaryEllen Tribby

The “A listers” already know it.

They may not always admit it, mainly because A+ copywriters have healthy egos and that’s ok. But they know exactly what we are about to discuss is the proven truth.

They know that “Copy is King”. And that there are three components that govern the success of any promotion: […]

Love and Logic Equals GREAT Marketing

By MaryEllen Tribby

Every good marketer I know loves marketing. They read as much as they can about it, understand the elements that make up a good marketing campaign, and are always thinking of ways to make each campaign better.

However, every great marketer I know not only loves marketing, but they also understand that marketing is […]