The Death of the “Tripwire”

By Ryan Lee

Lately, a lot of people in Internet marketing world have been using the term, “Tripwire” – and I think it’s disturbing.

A “tripwire” is basically a low-cost product someone buys and then, offered more products as upsells. It’s a way to get a prospect buying with a low-friction offer. And you get them into […]

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Cigars or Hotdogs, Same Thing – NOT!

By MaryEllen Tribby

On the way home from visiting my pals over at Early To Rise, I saw this sign for a local business.

I found it so amusing that I said out loud, “Now, that’s funny!” Keep in mind I was alone in my car.

As I continued my […]

The Holy Grail of Marketing: Make Me An Offer I Can’t Refuse?

By MaryEllen Tribby

“Why are you so upset?” my husband asked.

“Because this woman has been in the online marketing world for two years and she is teaching people things that are incorrect – flat out wrong” I replied.

Yes, I will admit it […]

What Harry Potter Can Teach You About Writing Great Copy

By Bob Bly

harrypotter_with wandJ.K. Rowling, author of the best-selling Harry Potter book series, is the richest woman in Britain. With a net worth of more than a billion dollars, she has more money than the queen!

Hard at work on the seventh and final installment of the […]

The Dangers of Social-Media-Mania

By: MaryEllen Tribby

“I have been spending four hours a day for the last six months on Facebook and I have not made a single penny from it,” said Barry, my new mentoring student.

Unfortunately, I have heard this kind of thing before: struggling entrepreneurs waste countless hours on a marketing channel that yields no revenue while […]

Make Me An Offer I Can’t Refuse

By MaryEllen Tribby

“Why are you so upset?” my husband asked.

“Because this woman has been online and in the marketing world for two years and she is teaching people things that are incorrect,” I replied. “It drives me crazy!”

Yes, I will admit it – it makes me freaking nuts when I see this kind of irresponsibility. […]

Love and Logic Equals GREAT Marketing

By MaryEllen Tribby

Every good marketer I know loves marketing. They read as much as they can about it, understand the elements that make up a good marketing campaign, and are always thinking of ways to make each campaign better.

However, every great marketer I know not only loves marketing, but they also understand that marketing is […]

Easier, Faster, Cheaper

By MaryEllen Tribby

My parents bought their first home in 1957, 53 years ago. Back then, the only way to buy a home was to look up a real estate agent in the phone book and call them. The real estate agent would come to you and tell you about homes on the market (homebuyers didn’t […]

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Make An Effective Use of Social Media

By MaryEllen Tribby

Facebook, Twitter, Pinterest, Google Plus, yada, yada, yada! Ninety-nine percent of the time these “cool” new tactics are going to be worthless to your business. That’s right, they will not yield you one red cent!

Why?

Because with any marketing tactic you use, it will only work when you understand the underlying, fundamental strategy. And, […]

How to Increase Sales Online

In today’s essay, Working Moms Only contributing expert, Ryan Deiss, shares the latest marketing strategy that made him 3 times more money overnight. Also in this issue...