This Is How My Kids Helped Me Make Money

By Carline Anglade-Cole
Who’d a thunk that being a mom would be the secret to becoming a million dollar copywriter?

After all, I had no idea what copywriting was when I was squeezing out my 4 little puppies.

But you know what?

Each of those 4 personalities taught me important lessons in the art of copywriting. I think you’ll […]

By |Thursday, September 15, 2016|Categories: Business, How-To, Issues|Tags: , , , |0 Comments

How My 4 Kids Taught Me How to Write Kick-Butt Copy!

By Carline Anglade-Cole

Who’d a thunk that being a mom would be the secret to becoming a million dollar copywriter?

After all, I had no idea what copywriting was when I was squeezing out my 4 little puppies.

But you know what?

Each of those 4 personalities taught me important lessons in the art of copywriting. I think you’ll […]

By |Thursday, October 15, 2015|Categories: Business, How-To, Issues, Kids, Marketing|Tags: , , , |0 Comments

The myth of “high-falutin” copy

By Robert W. Bly

I have dealt with this complaint before, but it comes up every now and then, and recently, I heard it from a new client who wanted to sell Web services to marketing managers at Fortune 500 and middle market corporations.

“This copy is too simple,” the client said. “This sounds as if you […]

By |Thursday, April 16, 2015|Categories: How-To, Issues, Marketing|Tags: , , , , , |0 Comments

The Holy Grail of Marketing: Make Me An Offer I Can’t Refuse?

By MaryEllen Tribby

“Why are you so upset?” my husband asked.

“Because this woman has been in the online marketing world for two years and she is teaching people things that are incorrect – flat out wrong” I replied.

Yes, I will admit it […]

What Harry Potter Can Teach You About Writing Great Copy

By Bob Bly

harrypotter_with wandJ.K. Rowling, author of the best-selling Harry Potter book series, is the richest woman in Britain. With a net worth of more than a billion dollars, she has more money than the queen!

Hard at work on the seventh and final installment of the […]

3 Steps to Creating Your Vision

By Craig Ballantyne

“The year is 2015…we have 25 publishing clients, spread over a dozen countries, each making a minimum of $250,000 in gross revenue per year…with some clients doing over $3 million gross revenue.  Our clients are like family, not only to us but also to each […]

The Right Way to Work With Freelance Copywriters

You already know that good, I mean really good advertising copy can skyrocket your business overnight. Everywhere I go entrepreneurs and marketing directors ask me how they can find and work with top copywriters. In today’s main essay I share my secrets to working with freelance copywriters. Also in today’s issue . . .

By |Monday, August 15, 2011|Categories: Business, How-To, Issues|Tags: , , , |1 Comment