What’s Working in E-Mail Marketing?

By Robert W. Bly

We hear how e-mail is becoming obsolete and social networking is morphing into the medium of choice for online communication. But in the business-to-business community, it hasn’t happened yet. Seventy one percent of B2B firms use e-mail marketing. […]

By |Monday, January 14, 2019|Categories: How-To, Issues, Marketing|Tags: , , | Comments

The 4 Levels of Marketing Competence

By Robert W. Bly

During my nearly a quarter century as a copywriter and marketing consultant, I have observed that business owners and managers fall into one of four categories as far as their competence and skill in marketing is concerned.

By recognizing which category you are in and taking the action steps recommended below, you can […]

By |Monday, September 24, 2018|Categories: Business, How-To, Issues, Marketing|Tags: , , , | Comments

42 Presentation Secrets – Revealed

By Bob Bly

Dr. Rob Gilbert is one of the country’s top motivational speakers and a master of teaching presentation skills to others. (He is also a master of direct marketing, through which he sells his books, audiotapes, and public workshops.)

At the beginning of a recent Gilbert workshop I attended on “How to Give a Speech,” […]

By |Monday, June 25, 2018|Categories: How-To, Issues, Marketing|Tags: , , , , | Comments

The Worst Way to Approach a Potential Client

By Bob Bly

Subscriber HG writes:

“As a big fan of your work, I must confess your web pages are boring, and I guess they are not converting to sales as they did before, isn’t it?

“Please allow me to restore a few of your web pages from the archaeological ruins to the modern slick, easy to read, […]

By |Thursday, September 28, 2017|Categories: Business, How-To, Issues, Relationships|Tags: , , | Comments

How to Give a Successful Presentation

By Bob Bly

Dr. Rob Gilbert is one of the country’s top motivational speakers and a master of teaching presentation skills to others. (He is also a master of direct marketing, through which he sells his books, audiotapes, and public workshops.)

At the beginning of a recent Gilbert workshop I attended on “How to Give a Speech,” […]

By |Thursday, June 29, 2017|Categories: Business, How-To, Issues|Tags: , , , | Comments

Finding A Good Idea for Your Book, Part 2

By Robert W. Bly

Last week we shared the first five ideas of how to get an idea for your book. If you missed it, go right here.

Here are Bob’s remaining strategies..

6.      WRITING ABOUT YOUR HOBBY

By |Monday, January 23, 2017|Categories: How-To, Issues|Tags: , , , , | Comments

Finding A Good Idea for Your Book

By Robert W. Bly

Many people who attend my book publishing seminars already have a book idea in mind. Others, however, have a strong desire to write a book, but are stuck on coming up with a suitable topic. If you fall into this category, here are ten sources of ideas for books you may want […]

Ideal Working Mom Business

By Robert W. Bly

Why haven’t more working moms been told this secret to making money online at home in their spare time?

Internet marketing is an ideal business for working moms for several reasons.

First, it’s passive income. You can make a handsome six-figure income in your spare time working only a few hours a week.

Second, you […]

By |Thursday, July 7, 2016|Categories: How-To, Issues, Marketing|Tags: , , , , , | Comments

How to Give a Successful Presentation

By Bob Bly

Dr. Rob Gilbert is one of the country’s top motivational speakers and a master of teaching presentation skills to others. (He is also a master of direct marketing, through which he sells his books, audiotapes, and public workshops.)

At the beginning of a recent Gilbert workshop I attended on “How to Give a Speech,” […]

By |Thursday, December 3, 2015|Categories: How-To, Issues|Tags: , , , , | Comments

The Value of Thin Credentials

By Bob Bly

The more credentials you have, the more your marketplace will see you as a recognized authority — also known as a guru — in your field.

And people want to do business with those they consider to be top experts in their industry or skill.

The easiest way to elevate yourself to guru status is […]

By |Thursday, July 23, 2015|Categories: Business, How-To, Issues|Tags: , , | Comments