10 Profitable Ways To Use Your Competitors (In a Nice Way)

By MaryEllen Tribby

“I can’t believe you gave them all that information! What if they actually apply it and their business beats ours?” Janie asked when we finished a meeting with one of our direct competitors.

This was the not first time I had received a question like that.

You see, regardless of the niche that I have […]

7 Steps to Establishing Yourself as an Industry Leader

By Craig Ballantyne

In the summer of 2000 I was finishing up my master’s thesis in Exercise Physiology at McMaster University in Hamilton, Ontario (Canada’s ‘steeltown’). At the time, I lived with two buddies, and the only computer with Internet access in our house was in my friend’s room in his basement apartment.

One Saturday afternoon, after […]