October 2017

Here’s What It Takes to Write an A+ Headline that Sells

By |Monday, October 2, 2017|

By MaryEllen Tribby

The process for writing your headline is completely different than the process for writing any other part of your sales letter. Your headline is the single most important sentence of the whole page. It pulls more weight than any other sentence and deserves a lot of special attention.

Your headline’s job is to get […]

September 2017

The Worst Way to Approach a Potential Client

By |Thursday, September 28, 2017|

By Bob Bly

Subscriber HG writes:

“As a big fan of your work, I must confess your web pages are boring, and I guess they are not converting to sales as they did before, isn’t it?

“Please allow me to restore a few of your web pages from the archaeological ruins to the modern slick, easy to read, […]

The Three Business Questions You Must Ask Every Day

By |Monday, September 25, 2017|

By MaryEllen Tribby

The most important element in every business is the team that forms the organization. Your employees are the backbone of your business.

If you do not have a great team, you cannot possibly have a great business. Yet many entrepreneurs do not take the time to really listen to their team. Many blame it […]

Too Overwhelmed to Outsource – Here’s Your Answer

By |Thursday, September 21, 2017|

By Melissa Ingold

“You CAN afford to outsource” – and that’s the plain and simple truth, even if you don’t believe it yet.

When I ask for questions about outsourcing, I receive comments like:

“I can see what things might make sense […]

Build a Tribe, Build a Business

By |Monday, September 18, 2017|

By MaryEllen Tribby

Today I want to re-run an essay from Mikaela’s graduation. There are some perfect parallels with what it takes to build your “tribe.”

Last week, Mikaela my oldest, graduated from high school. It was a bittersweet day and as a proud mama not quite ready to let her go but knowing I must, I […]

Creating the Perfect Offer

By |Thursday, September 14, 2017|

By Dan Kennedy

You should already have in mind your ideal customer. A picture of the kind of person that you want your marketing efforts to attract. Got it? Great, now you’re ready to dig in deeply to figure out exactly what it is you’re going to offer them…

But remember what you offer is NOT the […]

5 Secrets to New Media Channels

By |Monday, September 11, 2017|

By Dan Kennedy

With the introduction of each new form of media, it is inevitable that the pundits come out prognosticating about the impact it will have and the speed at which it will decimate all previous forms of media. It is also inevitable that the pundits of today will be as wrong as those that […]

5 Ways to End the “Me Too” Marketing

By |Thursday, September 7, 2017|

By Dan Kennedy

Last night I opened the front door to take my dog for a walk to discover it was pouring rain. Being the optimist, I figured it would stop soon, so I closed the door and decided to watch the news while I waited. It’s a good thing I did, because according to the […]

Letting Go Helps You Grow

By |Monday, September 4, 2017|

By MaryEllen Tribby

I am so happy you could be here for this very special H.I.M. issue.
Now as I explained before, H.I.M. stands for:

  • Helpful
  • Inspirational
  • Motivational

I know this issue will prove the above to be true as every working mom will be able to relate to this issue in some way.


Summer has quickly come to […]

August 2017

It’s Time to McDonaldize, If You Want Your Business to Grow!

By |Monday, August 28, 2017|

By MaryEllen Tribby

So many entrepreneurs are confused as to why their business doesn’t grow. Especially since they spend relentless hours, coming up with great product ideas and marketing campaigns. They may have even hired great employees. Yet their business is not growing. In many cases it is shrinking in revenues and very sadly in profits […]