How to Give Away Great Content But Still Get Paid

By MaryEllen Tribby

“How do we keep from ‘giving away the store?’ That is, how do we keep from giving away what we’d normally charge clients to do for them?”

This is a very common question and a very good question. It’s something anyone who uses content marketing should ask […]

By |Monday, December 11, 2017|Categories: Business, How-To, Issues, Marketing|Tags: , , , , |0 Comments

How to Prepare Content Super F.A.S.T.

By MaryEllen Tribby

I want to share how to quickly write content without sacrificing quality and without overtaxing your brain.

I’ve been using this concept for years.

It’s called “recycling” or “repurposing”.

The idea is fairly simple – The process of taking existing content and using it in another format or fashion.

A few quick examples include –

  • Recording mp3s […]
By |Monday, October 9, 2017|Categories: How-To, Issues, Marketing|Tags: , , , , |0 Comments

Here’s What It Takes to Write an A+ Headline that Sells

By MaryEllen Tribby

The process for writing your headline is completely different than the process for writing any other part of your sales letter. Your headline is the single most important sentence of the whole page. It pulls more weight than any other sentence and deserves a lot of special attention.

Your headline’s job is to get […]

By |Monday, October 2, 2017|Categories: Business, How-To, Issues, Marketing|Tags: , , , , |0 Comments

Too Overwhelmed to Outsource – Here’s Your Answer

By Melissa Ingold

“You CAN afford to outsource” – and that’s the plain and simple truth, even if you don’t believe it yet.

When I ask for questions about outsourcing, I receive comments like:

“I can see what things might make sense […]

By |Thursday, September 21, 2017|Categories: Business, How-To, Issues, Marketing, Time Management|Tags: , , |0 Comments

Build a Tribe, Build a Business

By MaryEllen Tribby

Today I want to re-run an essay from Mikaela’s graduation. There are some perfect parallels with what it takes to build your “tribe.”

Last week, Mikaela my oldest, graduated from high school. It was a bittersweet day and as a proud mama not quite ready to let her go but knowing I must, I […]

By |Monday, September 18, 2017|Categories: How-To, Issues, Marketing|Tags: , , , |0 Comments

Creating the Perfect Offer

By Dan Kennedy

You should already have in mind your ideal customer. A picture of the kind of person that you want your marketing efforts to attract. Got it? Great, now you’re ready to dig in deeply to figure out exactly what it is you’re going to offer them…

But remember what you offer is NOT the […]

By |Thursday, September 14, 2017|Categories: How-To, Issues, Marketing|Tags: , , , |0 Comments

5 Secrets to New Media Channels

By Dan Kennedy

With the introduction of each new form of media, it is inevitable that the pundits come out prognosticating about the impact it will have and the speed at which it will decimate all previous forms of media. It is also inevitable that the pundits of today will be as wrong as those that […]

By |Monday, September 11, 2017|Categories: Business, How-To, Issues, Marketing|Tags: , , , , |0 Comments

5 Ways to End the “Me Too” Marketing

By Dan Kennedy

Last night I opened the front door to take my dog for a walk to discover it was pouring rain. Being the optimist, I figured it would stop soon, so I closed the door and decided to watch the news while I waited. It’s a good thing I did, because according to the […]

By |Thursday, September 7, 2017|Categories: Business, How-To, Issues, Marketing|Tags: , , , |0 Comments

3 Ways to Create a Million Dollar Blockbuster Idea

By Yanik Silver

Let’s face it, there is no shortage of new products and services released every single day – but the sobering fact is that most die a quick, quiet death. (Maybe there’s a whimper here and there.)

The truth is only a handful of ideas really break through your markets ‘ho-hum’ attitude.

There’s […]

By |Thursday, August 17, 2017|Categories: How-To, Issues, Marketing|Tags: , |0 Comments

The “Dough” Is Not in “The List”

By MaryEllen Tribby

Email marketing is essential for every online business, regardless of the niche or category.

In fact, it is my favorite channel for marketing online. One you should use to experience real and lasting success with your business.

But I don’t believe “The money is in the list.”

I believe “The money is in the community,” a […]