What’s Working in E-Mail Marketing?

By Robert W. Bly

We hear how e-mail is becoming obsolete and social networking is morphing into the medium of choice for online communication. But in the business-to-business community, it hasn’t happened yet. Seventy one percent of B2B firms use e-mail marketing. […]

By |Monday, January 14, 2019|Categories: How-To, Issues, Marketing|Tags: , , | Comments

4 Ways To Boost Open Rates In Your Email Sequences

By Stephen Esketzis, Clickfunnels

Email is not dead.

Sure, there are many new ways to market to your customers. Marketers are always on the lookout for fresh ideas to connect to their market. But there is something about emails that charms consumers into converting. Email marketing may be one of the oldest strategies known to digital […]

By |Monday, January 7, 2019|Categories: Business, How-To, Issues, Marketing|Tags: , , , | Comments

Build a Tribe, Build a Business

By MaryEllen Tribby

Last week, Mikaela my oldest, graduated from high school. It was a bittersweet day and as a proud mama not quite ready to let her go but knowing I must, I sat in the audience and cheered.

But I cheered not just for Mikaela.

I cheered for […]

By |Monday, December 10, 2018|Categories: Business, How-To, Issues, Marketing|Tags: , , , | Comments

“She” is Making More Money Than Ever!

By MaryEllen Tribby

“Oh, I have wanted to start my own business for years.”

This was a comment I heard the other night from one of the moms at Delanie’s softball game. All I could think was that if I had a penny for every time I heard that phase . . .

I had to ask this […]

By |Monday, October 1, 2018|Categories: Business, Health & Well Being, Issues, Marketing, Work/Life balance|Tags: , , | Comments

The 4 Levels of Marketing Competence

By Robert W. Bly

During my nearly a quarter century as a copywriter and marketing consultant, I have observed that business owners and managers fall into one of four categories as far as their competence and skill in marketing is concerned.

By recognizing which category you are in and taking the action steps recommended below, you can […]

By |Monday, September 24, 2018|Categories: Business, How-To, Issues, Marketing|Tags: , , , | Comments

Sell More When You Attract the Right Subscribers

 

Before you can use email marketing to build relationships with prospects, you must begin by building your community properly. That starts with attracting the right people to become subscribers.

If you cast your net too wide, you’ll get a lot of uninterested and unresponsive people on your list. Instead you want […]

By |Monday, July 30, 2018|Categories: Business, How-To, Issues, Marketing|Tags: , , , | Comments

42 Presentation Secrets – Revealed

By Bob Bly

Dr. Rob Gilbert is one of the country’s top motivational speakers and a master of teaching presentation skills to others. (He is also a master of direct marketing, through which he sells his books, audiotapes, and public workshops.)

At the beginning of a recent Gilbert workshop I attended on “How to Give a Speech,” […]

By |Monday, June 25, 2018|Categories: How-To, Issues, Marketing|Tags: , , , , | Comments

The Elusive Buyer’s Journey – Exposed

By MaryEllen Tribby


Every buyer goes on a similar journey to purchasing, regardless of what type of product or service they are looking for. First, they realize a need (awareness), then they research (consideration) and then they purchase (decision).

The buyer’s journey is based on what […]

By |Monday, February 26, 2018|Categories: Business, How-To, Issues, Marketing|| Comments

How to Give Away Great Content But Still Get Paid

By MaryEllen Tribby

“How do we keep from ‘giving away the store?’ That is, how do we keep from giving away what we’d normally charge clients to do for them?”

This is a very common question and a very good question. It’s something anyone who uses content marketing should ask […]

By |Monday, December 11, 2017|Categories: Business, How-To, Issues, Marketing|Tags: , , , , | Comments

How to Prepare Content Super F.A.S.T.

By MaryEllen Tribby

I want to share how to quickly write content without sacrificing quality and without overtaxing your brain.

I’ve been using this concept for years.

It’s called “recycling” or “repurposing”.

The idea is fairly simple – The process of taking existing content and using it in another format or fashion.

A few quick examples include –

  • Recording mp3s […]
By |Monday, October 9, 2017|Categories: How-To, Issues, Marketing|Tags: , , , , | Comments