By Charles George
In 2012, my wife and I welcomed our first child into the world.
My son, Thomas, was born with congenital heart disease. Congenital heart disease affects 1 out of every 100 babies born today. It is the most […]
By Matt Wolfe
Have you been struggling to drive highly qualified traffic to your website or offers?
Most people seem to be able to either drive a lot of traffic that doesn’t convert into sales very well or they haven’t managed […]
By Robert W. Bly
We hear how e-mail is becoming obsolete and social networking is morphing into the medium of choice for online communication. But in the business-to-business community, it hasn’t happened yet. Seventy one percent of B2B firms use e-mail marketing. […]
By Stephen Esketzis, Clickfunnels
Email is not dead.
Sure, there are many new ways to market to your customers. Marketers are always on the lookout for fresh ideas to connect to their market. But there is something about emails that charms consumers into converting. Email marketing may be one of the oldest strategies known to digital […]
By MaryEllen Tribby
Last week, Mikaela my oldest, graduated from high school. It was a bittersweet day and as a proud mama not quite ready to let her go but knowing I must, I sat in the audience and cheered.
But I cheered not just for Mikaela.
I cheered for […]
By MaryEllen Tribby
“Oh, I have wanted to start my own business for years.”
This was a comment I heard the other night from one of the moms at Delanie’s softball game. All I could think was that if I had a penny for every time I heard that phase . . .
I had to ask this […]
By Robert W. Bly
During my nearly a quarter century as a copywriter and marketing consultant, I have observed that business owners and managers fall into one of four categories as far as their competence and skill in marketing is concerned.
By recognizing which category you are in and taking the action steps recommended below, you can […]
Before you can use email marketing to build relationships with prospects, you must begin by building your community properly. That starts with attracting the right people to become subscribers.
If you cast your net too wide, you’ll get a lot of uninterested and unresponsive people on your list. Instead you want […]
By Bob Bly
Dr. Rob Gilbert is one of the country’s top motivational speakers and a master of teaching presentation skills to others. (He is also a master of direct marketing, through which he sells his books, audiotapes, and public workshops.)
At the beginning of a recent Gilbert workshop I attended on “How to Give a Speech,” […]
By MaryEllen Tribby
Every buyer goes on a similar journey to purchasing, regardless of what type of product or service they are looking for. First, they realize a need (awareness), then they research (consideration) and then they purchase (decision).
The buyer’s journey is based on what […]
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