By Milana Leshinsky
One of the BIGGEST reasons people may not buy from you or hire you is because they don't trust you.
There's just too much information and too many experts out there, frequently offering conflicting advice. It can be really confusing and create a lot of skepticism in your prospects' minds.
That's why you want to do EVERYTHING you can to get people to know, like, and trust you!
One way to do this is by creating and sharing educational content, such as a newsletter, articles, books, videos, and teleseminars. It takes time to develop great content, but it will position you as an expert in your field and will make people see you as a trusted teacher and mentor.
The other way to overcome the objection of mistrust is to be endorsed. In fact, it's the fastest way to build trust and get new clients. These kind of endorsements are called referrals or joint venture partnerships (JVs).
Why Joint Ventures Work
Here are the 4 biggest reasons joint venture partnerships work so well and quickly turn strangers or skeptics into paying clients:
1. You're tapping into existing community that someone took years to build.
2. You're borrowing someone else's credibility to endorse your program.
3. You're speaking directly to an audience interested in your topic.
4. You're leveraging other people's time, resources, and relationships.
If you're frustrated with how long it takes to build your business with social media, article submission, or newsletter publishing, you'll love joint ventures! It is the BEST marketing strategy ever known, frequently referred to as the "instant shortcut."
A lot of people think of joint ventures as a strategy reserved for people who are ALREADY successful - entrepreneurs with big lists, big names, and big platforms.
How to Approach Partners
But this is just not the case. Here are the 4 secrets on how to approach potential JV partners and get the support of movers and shakers in your industry, even if you're just starting out.
- Secret #1: Don't ask for support until you build a relationship with them. Find out about their goals and vision and come up with a way to support them with your skills, time, or other valuable resources.
- Secret #2: Most people don't care about commission. They want to earn money, but they will first want to make sure they can trust you, that your product is relevant and high quality, and that you'll deliver on all your promises.
- Secret #3: JV partners get very excited when they see that your marketing materials are high quality, because that means you will convert their referrals into paying clients.
- Secret #4: Come up with an exciting project then invite JV partners to participate. Many movers and shakers like to participate in projects that can showcase their expertise or share unique content. Even if you don't have a big list and can't reciprocate, they'll say YES just because they like your idea!
Growing your own network of JV partners is very exciting and rewarding. These are not only people who can promote your products, programs, and services for you, helping you become successful and profitable. They can also become your long-time peers and friends you can rely on in business.
About the Author:
Milana Leshinsky has created a million-dollar coaching and information business empire. She is the author of "Coaching Millions" and the co-founder of the JV Insider Circle, the world's leading joint venture community for coaches, authors, speakers, and experts.
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