How to Give Away Great Content But Still Get Paid

By MaryEllen Tribby

“How do we keep from ‘giving away the store?’ That is, how do we keep from giving away what we’d normally charge clients to do for them?”

This is a very common question and a very good question. It’s something anyone who uses content marketing should ask […]

By |Monday, December 11, 2017|Categories: Business, How-To, Issues, Marketing|Tags: , , , , |0 Comments

Here’s What It Takes to Write an A+ Headline that Sells

By MaryEllen Tribby

The process for writing your headline is completely different than the process for writing any other part of your sales letter. Your headline is the single most important sentence of the whole page. It pulls more weight than any other sentence and deserves a lot of special attention.

Your headline’s job is to get […]

By |Monday, October 2, 2017|Categories: Business, How-To, Issues, Marketing|Tags: , , , , |0 Comments

The Worst Way to Approach a Potential Client

By Bob Bly

Subscriber HG writes:

“As a big fan of your work, I must confess your web pages are boring, and I guess they are not converting to sales as they did before, isn’t it?

“Please allow me to restore a few of your web pages from the archaeological ruins to the modern slick, easy to read, […]

By |Thursday, September 28, 2017|Categories: Business, How-To, Issues, Relationships|Tags: , , |0 Comments

The Three Business Questions You Must Ask Every Day

By MaryEllen Tribby

The most important element in every business is the team that forms the organization. Your employees are the backbone of your business.

If you do not have a great team, you cannot possibly have a great business. Yet many entrepreneurs do not take the time to really listen to their team. Many blame it […]

By |Monday, September 25, 2017|Categories: Business, How-To, Issues, Relationships|Tags: , , |0 Comments

Too Overwhelmed to Outsource – Here’s Your Answer

By Melissa Ingold

“You CAN afford to outsource” – and that’s the plain and simple truth, even if you don’t believe it yet.

When I ask for questions about outsourcing, I receive comments like:

“I can see what things might make sense […]

By |Thursday, September 21, 2017|Categories: Business, How-To, Issues, Marketing, Time Management|Tags: , , |0 Comments

5 Secrets to New Media Channels

By Dan Kennedy

With the introduction of each new form of media, it is inevitable that the pundits come out prognosticating about the impact it will have and the speed at which it will decimate all previous forms of media. It is also inevitable that the pundits of today will be as wrong as those that […]

By |Monday, September 11, 2017|Categories: Business, How-To, Issues, Marketing|Tags: , , , , |0 Comments

5 Ways to End the “Me Too” Marketing

By Dan Kennedy

Last night I opened the front door to take my dog for a walk to discover it was pouring rain. Being the optimist, I figured it would stop soon, so I closed the door and decided to watch the news while I waited. It’s a good thing I did, because according to the […]

By |Thursday, September 7, 2017|Categories: Business, How-To, Issues, Marketing|Tags: , , , |0 Comments

It’s Time to McDonaldize, If You Want Your Business to Grow!

By MaryEllen Tribby

So many entrepreneurs are confused as to why their business doesn’t grow. Especially since they spend relentless hours, coming up with great product ideas and marketing campaigns. They may have even hired great employees. Yet their business is not growing. In many cases it is shrinking in revenues and very sadly in profits […]

By |Monday, August 28, 2017|Categories: Business, How-To, Issues|Tags: , , |0 Comments

Small Successes Equal Big Results

By MaryEllen Tribby

Reaching your goals comes down to one very critical thing: staying motivated. Without motivation NOTHING will get done.

But realize that along the way you will have successes and difficulties. It can be tempting to give up when you face problems.

[…]

Focus on Small Successes for Big Results

By MaryEllen Tribby

Reaching your goals comes down to one very critical thing: staying motivated. Without motivation NOTHING will get done.

But realize that along the way you will have successes and difficulties. It can be tempting to give up when you face problems.

And the key is to continue building on your small successes to help you […]