Article by: MaryEllen | Monday, May 16, 2016

By Ric Thompson

Did you ever see the movie The Matrix with Keanu Reeves?

There’s a scene in that movie (the first one in the 3 movie series) where his brain is connected to a computer and karate lessons are downloaded directly into his brain.

He turns to another character and says, “I know Kung Fu.”

Pretty cool scene.

Wouldn’t that be awesome if we could do that in our business?

Just wire us up, hit a button and BAM! You get to say “I know Kung Fu” or “I know WordPress” or “I know Aweber” or “I Know Graphic Design” or well – anything!

So while that makes for some incredible day dreaming, the reality is different.

But not as much as you might think…

Before we get to that though, let’s discuss why exactly we all feel this would be incredible.

The Power of Tapping into More Skills

Imagine if you could add any skill set you wanted to your business, where would it be right now?

What’s holding you back that if you could instantly add a new skill, things would catapult forward?

Amazing right? Quantum leaps forward in all directions, including to the all-important bottom line.

Certainly adding more capability would be great. It’s obvious.

So why don’t we just do it? We can already learn anything we want to right? We just have to do it the old fashioned way.

Just spend the time required and learn it. Problem solved.

Of course that assumes that:
1) We have the time to learn it
2) We are someone who can really “get” that topic
3) We have the time to put that skill to use once we learn it

And there are a whole ton of other assumptions I’m sure you can think of too that make that “solution” not so great.

Because at the end of the day, you know what? I’m never going to be a decent graphic designer – I just don’t “see” what artists and designers see. I certainly don’t have the time to learn the skills – good designers have spent YEARS. And even if I was – who’s got the time?

What about you? I bet there are things that you aren’t really feeling like you’d ever be able to master right?

Years ago I was actually a web database integration specialist. Which means I did fancy websites tied to fancy databases. Took me quite some time to learn. And it was good money. But I was trading time for money – which at some point I realized I had just created a job for myself.

As MaryEllen has said before, “Entrepreneurs are the only people who are willing to work 80 hours a week to avoid working 9 to 5”

So now, I’m an entrepreneur. Multiple income streams and all that. I hire web developers to do that web stuff- because I have far more important things to do. Like putting together new offers, meeting new potential marketing partners, landing new clients, and a zillion other things. If I spent time out of my very limited day on building websites, I’d have to lose time doing things more important.

The Real Problem Is Time

2016-05-16-pixabay-clock-1253097_640When you think about it, the real underlying problem is simply that we all only have 24 hours a day.

Time is the scarcest resource we have.

We don’t have years to learn skills that are needed. Especially not years to learn ALL the skills we need for our business.

So even if we could download new skills like in The Matrix how much help would that really be?

How many of those new skills would you actually have time to USE?

In the movie if you’ll recall, all the training you saw was focused on one topic – fighting.

Because in the situation they were in, that was the most important thing they needed to learn because it’s what they would actually USE.

Capability Vs Capacity

Clearly there’s a difference between being able to do something vs actually doing it.

It could be time.

It could be willingness or interest

It could be a lot of things.

At the end of the day, what we’re looking at is that even if you could download all the skills you need, while it might make you infinitely more capable, you only have so much capacity to get things done.

Because you, like everyone else, are more limited by the TIME you have, not the SKILLS you have.

The Secret to Ultimate Leverage In Your Business

So, assuming you haven’t cracked the technology to instantly download new skills directly into your brain, you are limited by your skills (or lack thereof) and of course, even more so by time.

But here’s the secret, here’s the good news.

YOU are NOT your business.

While you will never have more than 24 hours in a day, no matter how skilled or knowledgeable you are, your business is NOT limited to that.

To your business, time is a very scalable resource.

Your business doesn’t have to invest years in learning a skill. It can just find someone that has already made that investment.

To your business, it IS almost like downloading that skill instantly into its “brain”.

Don’t want to spend months or years learning WordPress or any other website technology?

That’s totally understandable, heck even recommended that you don’t! Just go grab someone who already HAS that skill and only pay them for what is needed to be done.

Same goes for most other skills.

It’s called outsourcing.

And it’s how you create true leverage in your business. It’s how you can “download” any skill you need into your business.

The only catch is that outsourcing itself IS a skill that you have to learn.

Fortunately, it’s not something you need to spend years to learn – it’s just not that hard.

You can start learning and get initial results quickly – same day even.

It’s the ultimate leverage. All you have to do is get started.

If you’ll allow me to mix my movie metaphors, think of outsourcing as the “one skill to rule them all”.

Go ahead, get started.

Your business is all plugged in and waiting for its first download.

About the Author

2015-02-19 Ric thompsonRic Thompson is an Internet visionary, and unrepentant parallel entrepreneur whose 12+ year career has secured his spot as one of today’s top “behind the scenes” industry giants.
As co-founder of the Healthy Wealthy nWise publishing empire with over 160,000 subscribers, as well as his newest company Done For You Solutions where he helps Small Business owners get more done through virtual teams, he continues to set the standard for online business done right.

Techie stuff holding you back?

If you’re like most of us, you’d much rather be working on things other than your website.

Or anything else “techie”!