Article by: MaryEllen | Monday, April 25, 2016

By MaryEllen Tribby

“I don’t understand, if it ain’t broke – why fix it?” Dan asked.  We were on our weekly Q&A call with the elite members of our latest session of Inbox Empire.

I could feel the anticipation from the other members when Dan asked this question.  In fact, the gasps, from the nearly 100 folks on the line, were actually audible.

You see, for the last several weeks I had been teaching these members what I believe to be the best model for building their own inbox magazine.

I had given them a specific schedule for their emails, exact word counts, and deliverability advice. I also gave them the inside scoop on HTML vs. Text as well as my most guarded secrets on ad placement and count.

They had been working so hard and had also invested their hard-earned money on this program. They were spending countless hours going through the curriculum as well as building websites, writing content, and procuring an expert panel.  They were building a real business by following a model that I had tested and perfected over many years.

Now, here I was about to turn their world upside down. I knew I better have a darn good answer for this change. And, guess what… I did!

Good to Great

Clearly, if you have been a member of the Working Moms Only community, you’ve noticed that we’ve made some changes with our latest launch of Inbox Empire.

I’ll admit, I was hesitating to make the changes. I was nervous because it wasn’t a small change. As a matter of fact it was a rather large test. But in my own words, “Test things that scream not whisper.”

And that is exactly what my team and I did.

With this most recent launch instead of offering a free report as my optin, I offered a free video training series.

Now keep in mind I have so much content already written. It would have been easy for us to use a special report and it certainly it would have saved my team countless hours.

And like I said this really made me nervous to test a different channel when I know the one I was using was working just fine.

So back to Dan’s original question – why?

Why would we change something that everyone already loved, something that was already easy to read… and something that already had made lots of money?

Well, I am not going to give you one answer. I will give you three:

2016-04-25-pixabay-white-board-593370_6401)    Commitment – Okay, full disclosure here… people pay me a lot of money to teach. And in order for anyone to teach well, they must be constantly learning. I am committed to those who trust me and the best way to learn about new improvements is through testing. I want to make sure I am always finding the newest and best ways to do things. Then, I share those tactics, strategies and channels with my students.

The videos we created were fantastic. They received hundreds of comments on Facebook that gave them incredible social proof. They also made it easy for so many to implement and take action right away.

Right now, I do not know if these lead magnets will perform better in the long run. But soon, one-way or another, I will have results. I will be able to share with you, and other entrepreneurs and business owners, my results – for better or for worse.

Unfortunately, other “teachers” will see what I did and copy it tomorrow. They will tell their students that it is the new best way without having all the data. This is the “chicken” way out to teach.

It is important to me to keep the trust of my customers, my students and my members.  I know good teachers test strategies before they tell others to make a change, especially when it comes to their business. Teachers should not teach something, only to claim they have the newest tools. What delivers are proven results from tested change.

2)    Relevancy – Your Inbox Magazine (previously called an e-zine, an online newsletter or even a blog) and how you promote it should be constantly evolving. As business changes – you need to change. When I started Working Moms Only, videos and social media were not used as much as it is today. Think about all the aspects of your business and how they represent you. Are they as relevant as they could be? Look at everything from your website to your business cards. If they seem dated – it may be time for some mini-makeovers.

3)    Improvement – Even when something is good, it could always be better. Sure it would be easier to leave things as the status quo. But we teach our children to always do their very best; to set an example we need to do the same. Now that I have set metrics and benchmarks, I am able to test to see if the changes I make increase or decrease my results. This gives me the ability to see where I can improve things. And I will always strive to make improvements in all aspects of my life.

Some people have a hard time inciting and accepting change. Which is truly a shame. Change is inevitable. Those who embrace change usually succeed. Those who fight it often become extremely frustrated and eventually fade away.

One of my favorite books regarding change is called “Who Moved My Cheese?” by Spencer Johnson, M.D. It is a delightful fable about two mice. It concisely illustrates the best ways to embrace change.