Article by: MaryEllen | Tuesday, December 2, 2014

Today in our audio diary, I want to talk about people who are constantly swimming in a sea of sameness. Today is the day after Thanksgiving, and I have to tell you, for the last 3 weeks all I’ve seen – 90% of the emails that I’ve been receiving – is Black Friday sale for today. How incredibly trite. I mean,everybody is doing it. Guess What? It’s not working anymore. It’s time to start thinking out of the box. You’ve got to get away from the sea of sameness.

Sure, there will be some people who make some bucks on it, but long term, being the same as everyone else is not a strategy. You’ve got to develop your USP – your Unique Selling Proposition. You’ve got to be able to stand out. Start thinking about that now because the new year is right around the corner.

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