Article by: MaryEllen | Thursday, July 31, 2014

Learn to execute the perfect punch.

Sometimes, even after you’ve got your foot in the door, you still aren’t getting the attention you would like.  Businesses may take off, but no one talks about them, and customers aren’t excited to work with them.  Gary Vaynerchuk uses this book to explain that often times people focus too much on their next big move, and they don’t think about the “jabs”. His purpose with Jab, Jab, Jab, Right Hook is to breakdown the ways in which a person can really knock out the competition, using a combination of jabs and right hooks.

Gary Vaynerchuk is considered by many to be a social media expert. He develops social media strategies for other companies with his own consulting agency, VaynerMedia. He has published two books before this, titled CRUSH IT! and The Thank You Economy. He is believed to be one of the people to follow for any entrepreneurs or anyone interested in this business.

Although it does seem to be written from Vaynerchuk’s point of view, and you do feel as though you are being spoken to directly by him, his tone and delivery may seem a bit arrogant. It is not without reason; he has been very successful and has earned the respect of many because of his ideas and hard work. But if you are trying to follow his lead, it can be somewhat difficult when he places himself so far out of reach. However, if you can get past this, his statements do carry weight and his advice can prove to be very helpful.

Vaynerchuk wrote this book using a very common analogy in business: boxing. As can be assumed from the title, there are boxing parallels everywhere in this book. What Vaynerchuk uses to describe the aspect of building relationships with customers are the “jabs”, and when he talks about the “right hook”, he is talking about a company’s knock out move, their plan to wow everyone and beat the competition. He uses these phrases because it is his belief that people focus too much on the right hook, and overlook the importance of the jabs. But for anyone who knows about boxing, it is clear that the best way to beat the competition is to use a combination of the two. Vaynerchuk uses this book to detail the ways a person can create perfect jabs so when they finally use that right hook, they’ll be sure to win.

He provides examples throughout the book of how one can use social media to build relationships and reach out to customers (the jabs). He lists the ways in which he and other companies have utilized platforms such as Facebook to do just this. Some of the examples will be related to things a reader may have heard of, but others can be new pieces of information, however, it will still be helpful to hear it all from him. You can take his examples and find ways to apply it to your own situation, and decide how you can take what they did and make it your own.

Whether you are just starting out with a business or are struggling to change your already existing business, his words of wisdom can be helpful. If you are new to the game, you can take what he says to create a perfect outline that will lead you to success, and if you’ve been playing the game for a while, you can use his advice to find ways to perfect or redirect it. Sometimes a book about business can prove helpful to readers even outside of business, but  Jab, Jab, Jab, Right Hook is not necessarily one of those types of sources. However, to anyone looking for guidance on knocking out the competition and executing the perfect right hook, this will provide ideas and strategies that will be very helpful and useful.

Get your own copy of Jab, Jab, Jab, Right Hook HERE.