Article by: MaryEllen | Friday, February 28, 2014

It’s time to follow your passion.

Are you taking full advantage of the countless opportunities offered by the Internet and social media?

In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk urges you to start acting on your desires and start building a business centered on your passion. Engaging, inspiring and fun, this book by an outstanding serial entrepreneur might be just the thing you need to kick-start a passion-driven, successful life.

Gary Vaynerchuk is a serial entrepreneur and a social media and personal branding expert.  He turned his family liquor store, Shopper’s Discount Liquors, a $4million business, into a $50million national industry leader, by using the methods he discusses in Crush It!  He is the creator of a wine-tasting video blog called, Wine Library TV and is also a consultant who applies the principles that he has learned in businesses, such as sports, consumer packaged goods and retail. Acclaimed as one of the most influential and inspiring entrepreneurs, Gary is one of the most in demand keynote speakers in the world.

Right from the start, Vaynerchuk urges you to build a career around what you’re passionate about and to start now. He believes that anyone can make a living through their passion, while stressing the type of work involved in working on what you love.

Vaynerchuk introduces the reader to social media marketing. He explains how to find your passion and turn it into a monetized and successful business, how to build a community around almost any niche subject and what you need to do in order to boost sales using the Internet. You’ll learn how to utilize high level and platform specific social media and marketing strategies found in few other places.

Vaynerchuk explains that nowadays, one has the same chance to succeed with social media as some of the big businesses with huge budgets did in the past. He explains that social media is about being involved and one needs a dedicated strategy in order to get real results. The author gives actionable advice and great resources to use, and explains his views on the social media tools, Twitter and Facebook.

Crush It! is a very engaging and fun read. Passionate and full of humor, Vaynerchuk’s authentic voice comes through – in fact, he even admits to have dictated the book.

It’s a book that explains personal branding and how to go about it. The author believes that creating a strong personal brand is more powerful than any resume, and he explains how to create opportunities for yourself by building your own personal brand through social media and blogging.

No matter what you believe about the internet or how much time you may think it may take up, Vaynerchuk believes that this book is for everyone and he commits to inspire you to build an online business without quitting your day job. And inspiring he is. The enthusiasm and passion of the author are admirable. He gives some solid advice wrapped in really good energy.

Vaynerchuk is a man who is two steps in front of everyone else when it comes to ideas and he shares some in this book. Current business owners will probably get useful information from this book too, and for most people, Crush It! can be the ultimate motivator and will open your mind to what you can do.

In essence, it explains how to come up with a subject or product that interests you and talk about it. To do that you need to build social media profiles, blog, and find a way to market that product or interest. The author underlines the importance of authentic, riveting and personalized content and adds a rich appendix with great resources. The author will motivate you to be productive with the time you spend online and to use it to build the business of your dreams.

Crush It! is a truly engaging book. It will challenge you to pursue your passions. It will give you a boost of energy and plenty of useful tools. It’s a motivating and educational book about how to mix passion and expertise, and a great read for the aspiring entrepreneur.