Article by: MaryEllen | Tuesday, December 4, 2012

Hello. In today’s audio diary I want to talk about holiday gifts that you may be thinking about sending out to your customers, to your joint venture partners, to clients, whoever that is. And what I want to do, is I want to advise against sending gifts that are discounts off your products. When I get this kind of gift my thought is, “This is the most selfish thing I’ve ever seen.”

Instead, if you’re going to give a gift, make it selfless, make it come from the heart. You can still give away one of your products – something that you’ve created, something that you believe your clients, your subscribers, your partners, your vendors may find useful and appreciate. And that’s what it’s got to be. Do not give a gift where somebody has to spend money to get it.

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