Article by: MaryEllen | Monday, March 26, 2012

By Max Simon

I felt embarrassed and small.

I was at this well-known business conference talking to big name people about my business and the kinds of projects I was involved with… and I had “list shame”.

Everyone around me had 10,000, 20,000, or even 50,000 person mailing lists of people they could speak to on a weekly basis.

… And I had less than 1,200.

I felt embarrassed and small like my work in the world was not important or meaningful. As a result, I did not show up as powerfully or engage as fully as I knew possible.

After that conference, that was when I made the unwavering decision to build a bigger following so that I could interact with the people I respected and admired.

Unfortunately, I had no idea how to attract more people to be a part of my tribe… and most of the internet marketing strategies like buying traffic (and other complicated stuff like that) seemed too challenging to figure out.

That’s when I discovered a strategy called “Joint Ventures”… which is when you inspire other people to endorse you and promote your programs to their big list of followers.

… Which in turn builds your email list with perfectly aligned people who are hungry for what you’re doing (and want to buy).

So over the last few years, I devoted myself to learning EVERYTHING you would ever need to know about doing joint ventures and working with partners… and today, I’m thrilled to say that “I no longer have list shame.”

Plus I’ve been able to build a 7-figure business that truly is making a huge impact in the world and allowing me to work with incredible people who I can truly help.

So today, I’d like to share with you the 3 important “Partnership Secrets” to learning how to master joint ventures so you can achieve these same kind of powerful results no matter how far along you are in your business right now.

Partnership Secret #1: Always Seek Alignment First

We’ve done joint ventures with all sorts of different people and many of them were a flat out failure. Meaning they didn’t build our list, make any sales, or help us grow our business.

Why? Because we had a lack of alignment with either the partner or the tribe.

Meaning, our values, our language, and our reasons for doing business did not match.

For example, our mission is to use business as a vehicle to transform the world. And for many people, that simply doesn’t align. They are using business exclusively to make money. Or they are using business as a vehicle to build their own ego.

When we’ve done partnerships with people who do not align with our mission and values, they never work. And they definitely won’t work for you either!

So always seek to do partnerships with people who are deeply aligned with who you are and what you’re up to in the world. Take the time to get to know them, to have real conversations with them, and make sure you are both in great alignment together.

Partnership Secret #2: Lead With Your Movement Not The Money

We get approached by people every week that want to do Joint Ventures with us. The problem is that 95% of them lead with how much money we’ll make or how much we’ll earn per click.

I’m sorry to be blunt but “WHO CARES!?!”

My experience has shown that the majority of “leaders” who have big email lists don’t feel like money is the primary motivating factor.

I mean don’t get me wrong. A joint venture promotion must make financial sense to put your time & energy into doing it.

But above and beyond that, people want to endorse movements that are really exciting. They want to get behind people who deliver massive transformational value. They want to give something of real importance to their list.

So instead of leading with how much money you will help a partner make, instead lead with your mission and purpose and what type of benefit it will provide to their list.

That’s much more likely to inspire people to get on board with your promotion. Not to mention it’s a truly unique way to approach others because nobody can do your mission better than you!

Partnership Secret #3: Start With Your Inner Circle First

When people decide to start attracting joint venture partners, the first question people usually ask is: “where do I find these partners?”

The answer is so simple that it’s likely right under your nose. Look for the people you are already close to.

I can guarantee you that there are at least 2-3 potential partners who would be perfect to promote you that are already in your “inner circle”… meaning people you already have a great relationship with.

So pull out your phone, check your email contacts, or simply look at who you already talk to on a regular basis in your industry… and then approach them to do a joint venture together.

If you actually take the time to dig through your EXISTING contacts, I’ll bet you have aligned people who would be perfect to do a partnership together.

They may not have a huge list of people… but even someone who has a 100 people on their list that are perfect for you will be an amazing place to start.

So start where you are with the people you already know to get new joint venture partners fast.

Final Thoughts For You

It’s important to realize that you don’t build a big email list overnight.

But that doesn’t mean you should continue to wait to get started today. And in my personal experience, the absolute best way to consistently grow your reach and make money is through joint venture partnerships.

So make your decision today to get started building a larger email list by collaborating with others.  It’s a very easy strategy, it’s a lot of fun to do it with others, and it’s a heck of a lot more effective than many other techniques out there.

The time for collaboration is now! And you can definitely do it…

About the Author

Max Simon is the founder of Big Vision Business, an amazing global company on a mission to train one million entrepreneurs to use business as their vehicle to transform the world & generate enough abundance to easily cover your personal, spiritual, and philanthropic desires. To become one of the million strong, visit